Category: Blog

In the dynamic world of healthcare, understanding the patient journey—often termed as ‘care flow’—is a crucial aspect that pharmaceutical companies cannot afford to overlook. This journey encompasses a comprehensive visual map of care events, charting the course from the onset of symptoms to the achievement of a cure. Traditionally, the focus within the pharmaceutical industry…

The retail pharmacy landscape in France presents a fascinating study in uniqueness, distinctly different from its European counterparts. This article delves into the nuances of this market, highlighting what sets French retail pharmacies apart. A Market of Singular Ownership In a striking contrast to many European countries, France does not have pharmacy chains. This means…

Due to strict regulations, numerous pharmaceutical companies are very cautious about their presence on the social medias, therefore they often prefer not to play in this game rather than taking any risks. While 50 largest drugmakers worldwide, only half are involved on social media and only 10 of them use all three of the largest…