France remains one of the most attractive yet challenging pharmaceutical markets in Europe. With a highly regulated environment, price controls, and a centralised reimbursement system, successfully launching and sustaining your product in France requires a solid understanding of the market access landscape — and how it’s evolving in 2026. Why France? France’s single-payer system ensures…

A Comprehensive guide to explore the French MarketUnderstanding the role of Exploitant Introduction The French pharmaceutical market is one of the most complex and highly regulated in Europe, yet it offers substantial opportunities for growth and development. Understanding the local regulatory landscape is essential to ensure successful market entry. A pivotal aspect of this landscape…

Expanding into France can be a lucrative move for pharmaceutical companies, but only if done right. The French healthcare system is unique, highly regulated, and comes with its own set of rules that can catch even seasoned pharma executives off guard. At Elliogen, we specialize in helping pharma companies navigate the complexities of the French…

France has a highly structured and regulated system for distributing medicines. Whether you’re a pharmaceutical company planning to enter the French market or a healthcare professional aiming to navigate the supply chain more efficiently, understanding the different distribution channels and key players is essential. Here’s a clear and up-to-date overview. A Robust and Regulated Infrastructure…

The pharmaceutical landscape is shifting. It’s no longer just about developing groundbreaking therapies; it’s about ensuring those therapies reach the right patients, at the right time, and that those patients are empowered throughout their journey. Traditional methods of patient recruitment and engagement – relying heavily on clinician referrals and broad-stroke awareness campaigns – are often…

In today’s increasingly complex pharmaceutical landscape, companies are constantly seeking ways to optimize their market presence and maintain competitive pricing. One often overlooked opportunity in the European Union is parallel importing – a legitimate practice that can offer significant benefits to various stakeholders in the pharmaceutical supply chain. What is Parallel Importing? Parallel importing in…

France is home to one of Europe’s most dynamic pharmaceutical and biotechnology ecosystems, making it a prime location for Contract Research Organizations (CROs). With a robust infrastructure, a commitment to innovation, and a strong regulatory framework, France has emerged as a strategic choice for companies seeking comprehensive research support. Below, we delve into what makes…

Expanding into Europe is a milestone for many pharmaceutical companies, offering access to one of the world’s largest healthcare markets. However, Europe is not a single, homogenous entity—it’s a patchwork of countries, each with unique regulatory requirements, pricing strategies, and market opportunities. A well-planned, localized approach is critical to succeed. Here’s a breakdown of some…

In the competitive world of prescription-only medicine (POM), brand positioning is crucial. It’s not just about having an effective treatment—it’s about ensuring your product stands out to healthcare professionals (HCPs), patients, and stakeholders. At Elliogen, we specialize in helping pharmaceutical companies develop tailored brand strategies that resonate and drive success. Why Brand Positioning Matters Trust…